- What should I do first?
- How can my network help?
- When should I tell my boss?
Smart Networking Radio is back!Tuesdays, 7pm Eastern…
ledictorian of your high school and realizing your freshman class is filled with them.
There is no doubt about the
importance and effectiveness of networking in your career search. Networking, both online and in person,
provides you the opportunity to present yourself and your career objective in a
much more personal way.
Networking is essentially active personal
branding, which can be defined as the process of:
Many experts have said that when it comes to
job search networking, “It’s not what you
know, it’s who you know.” However, I couldn’t disagree more.
First of all, what you know is part of the
value that you bring to the table (a.k.a. your personal brand) and therefore, it
is of the utmost importance in your networking efforts.
Second and more importantly, it’s not who you
know, it’s who knows you, or better yet, who knows your personal brand enough
to reach out to you with an opportunity where they know you and your brand
would contribute the most value.
You may know a lot of influential people, but
do they think of you when an opportunity arises? No matter how outstanding a candidate you may be, networking
really comes down to getting your personal brand out there in front of your
career stakeholders and communicating what you have to offer in a memorable and
So, what are some easy ways to network your
personal brand out in front of others?
There are many more ways you can get your
personal brand out there in front of others, from introducing yourself to your
neighbors to talking to someone sitting next to you on the subway or on a
In the end, networking really falls on how
well you have branded yourself to those whom you have identified as potential
stakeholders in your career. Therefore, remember that in your career search efforts, and happy
About Chris Perry:
Chris Perry is a
Gen Y Brand and Marketing Generator, a Career Search and Personal Branding
Expert and the Founder of Career Rocketeer, the Career Search and Personal Branding Blog.
Copyright © 2008 - 2013 Liz Lynch