Are You Ready for Opportunities Whenever They Arise?

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As a business owner, I’m always looking to enhance my odds of a successful outcome, whether it be a speaking engagement, an initial conversation with a prospect, or an actual client assignment.

As a budding photographer, I had that same goal in mind when I booked a weekend in Washington DC for the National Cherry Blossom Festival. The Tidal Basin ringed in pink blossoms in the shadow of the Jefferson Memorial is one of the most stunning places to photograph. I figured, how hard would it be for a beginner like me to get a great picture?

Well, what I didn’t count on was a winter that lingered into April, keeping the air temperature too cold for the cherries to bloom. I was one of thousands of tourists, camera in hand, strolling among the bare trees on a weekend that is normally considered the peak of color.

Then I stumbled into an orchard swathed in brilliant yellow. Forsythia trees were in full bloom at one end of the Basin. Around each one, families and friends posed for both group shots and selfies, and a close up or two of the golden blossoms themselves.

Because conditions weren’t perfect for the cherry blossoms, they continued to hide, so pent up demand was lavished on the grove of forsythias instead. These flowers were ready for their close up!

It made me think about how tempting it is for professionals to hide when conditions are less than perfect. “It’s the holidays,” “It’s tax season,” “I don’t have my (website/elevator pitch/LinkedIn profile/etc.) ready yet,” or whatever the reason may be.

I’ve found that success comes from consistently reaching out for opportunities, not from saving your strength until every star is aligned. What are you saving it for? Pulling yourself out of the game only puts you further behind competitors who continually work at building their visibility, making new contacts and having conversations to create those opportunities.

So here are some questions to consider…

  • Where are you holding yourself back from playing full out?
  • What is it you think you are missing?
  • What are you doing to overcome this?

Over the next few days, think about these questions, but more importantly, think about ACTIONS you can take to put yourself in the best light no matter what the conditions, so you’ll be ready to shine anytime, all the time.

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© 2013, Liz Lynch International LLC

WANT TO USE THIS ARTICLE IN YOUR NEWSLETTER, BLOG OR WEB SITE? You can, as long as you include this complete blurb with it: “Liz Lynch, international speaker, consultant and author of Smart Networking: Attract a Following In Person and Online, shows business professionals how to connect to the right people and attract the opportunities they deserve. To become a more visible leader in your organization or industry, visit www.NetworkingExcellence.com.”

Conversation is a Numbers Game

AskLiz-MiamiI hope you had a great January! Short newsletter this week, but I wanted to let you in on a couple of things…

First, I would LOVE your help on a new video series I am launching called “Ask Liz Lynch.” After taking an extended hiatus from video, I’m now back in full force! I’ll be dipping into the mailbag of questions I get every day about how to build relationships effectively in person and online, and how to convert those relationships to revenues. It would be great to hear from you on any questions you have, or any ideas for questions you think I should cover.

Second, I wrote a new article all about the importance of conversations. If your business is not growing the way you’d like, you’re simply not talking to enough people.

To help you with that, my friend Wendy Weiss, the Queen of Cold Calling, is hosting a webinar next week on how to conduct successful prospecting conversations via the phone.

All this and more in the latest issue of Smart Networking Success.

I hope you enjoy it!

4 Ways to Be Well Armed for Growth

oahmOne of the things I worried about when I left my cushy corporate job 12 years ago to start my own consulting firm was being able to balance the time required to serve clients and promote myself enough to attract new ones.

It seemed like there was an overwhelming number of things to do — launch a website, build a network, publish articles, and on and on. It was hard to know where to focus, what to do next and what would really work.

Of all the things you think you need, there are really four that matter most. Read about them in my newest article:

“4 Ways to Be Well Armed for Growth in 2013″

I hope you enjoy it!

The Power of a Strategic Plan

Well, I finally made it to Florida and even though I’ve been here for only a couple of hours, the warm sun and the ocean breeze are working their magic to recharge me. I hope all is well where you are.

Regardless of where I spend the holidays, I enjoy this time of year so much. I get a chance to reflect on what I’ve been able to accomplish this year, and get inspired to dream of what I will create for next year.

It’s been a ritual for as long as I remember to use this downtime to get my goals out of my head and on paper, and outline a solid strategic plan going into the new year. Some people like to ski during the holidays, I like to plan!

I’m sharing my strategic planning process right now with a stellar group of professionals as part of my Relationships to Revenues training. We’ll be kicking off the year with a bang, focused on our highest priorities and with a roadmap to build a steady flow of clients. It would be great to have you join us!

We just started last week, and there’s plenty of time to catch up since each weekly lesson and assignment take just 1 hour total to complete.

Over the course of the training, you’ll be taking small but powerful steps each week towards building a thriving practice and generating greater demand for your services.

Claim your spot here:
www.relationshipstorevenues.com

There’s a special surprise bonus waiting for you when you enroll before midnight Thursday, December 21st. (That’s tonight!) It’s a copy of my Marketing Success Pack of 6 interviews with top experts on blogging, LinkedIn, personal branding, cold calling and more (a $400 value).

Come join me in creating an inspiring vision for 2013 and taking step-by-step actions to bring it to life!

Is Your Body Language Contradicting Your Credibility and Confidence?

In Perfect CongruenceBuilding relationships in business is a matter of becoming more visible and attracting more people who recognize your expertise. In the process, body language projects confidence, builds better rapport, and helps you to be seen as more trustworthy.

You may think that what you say is all that matters. But it has been estimated that communication is dependent as much as 55-80% on non-verbal clues. This means that successfully influencing others has everything to do with body language.

What signals are you sending? Have you been stymied by unsatisfactory responses in your networking or negotiating? Could it be that you are relaying body language that confuses your messages, puts people off, or suggests your anxiety or perhaps even your insincerity?

Body language speaks its own vocabulary and manifests in manifold ways. An understanding of non-verbal communications will help you shape your conversations and speeches to gain the effect you seek. It will also help you perceive more readily the truth of what others are saying: whether they are lying, anxious, fearful, or otherwise contradicting with their words what they are actually experiencing.

It starts with the eyes…One of the first considerations in body-language is the eyes. Where do you focus your eyes when speaking to someone? Experts suggest somewhere between 30 and 70% of the time you should look directly at the other person. Less than that and you’ll fail to make a connection; more than 70% and you’ll begin to make the other person feel uncomfortable and less trusting. While I encourage you to read up on non-verbal communications and even enlist the help of an expert to improve your own body language, here are a few tips here to get you started. Anyone can benefit from paying attention to these pointers:

1) Handshake: A handshake should be a connecting action, not a competition. Match the energy of the other person when shaking hands, applying equal pressure and tension.

2) Thoughts: You affect your body language directly through the thoughts you generate. When meeting someone, shake their hand and project a positive thought towards them. You’ll be amazed how this breaks the ice, puts others at ease, and allows them to hear you more readily.

3) Eyes: While many of us find it easy to maintain eye contact during a conversation when we’re listening, it’s natural for us to look away when we’re speaking. However, if we want to appear more trustworthy, we’ll fight that urge and maintain eye contact.

4) Head and hands: A confident speaker has resolved the difficult question: what do I do with my hands? Some people may use a pencil as a prop, or a book, or cup of coffee. Eventually, you want to learn to control the energy of your hands so you can forget about them

5) Feet: Keep your feet slightly spaced apart when speaking, to increase your confidence.

For an in-depth discussion about body language, please listen to my recent talk with Dr. G. Jack Brown, body language expert and physician. Who better to learn about eye contact, etc. than an eye surgeon?!?

photo credit: Gideon

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© 2012, Liz Lynch International LLC

WANT TO USE THIS ARTICLE IN YOUR NEWSLETTER, BLOG OR WEB SITE? You can, as long as you include this complete blurb with it: “Liz Lynch, author of Smart Networking: Attract a Following In Person and Online, shows accomplished business professionals how to connect to the right people and attract the opportunities they deserve. To become a more visible leader in your organization or industry, visit www.LizLynchOnline.com.”

Why Prospects Don’t See Your Value: 4 Critical Questions

Many service professionals are truly passionate about what they do and know that what they offer is valuable. So they are surprised and frustrated when others just don’t seem to “get it.” They have to low-ball their prices to get the business, and even then, they lose out.

That can really shake their confidence and self-esteem, and lead to a vicious cycle of sounding more and more desperate in their networking and sales conversations, and dropping their prices even further on bids and proposals.

What I’ve found works best for my business is something that I teach all of my clients: Pick the price you want to charge and then work on building up the value of your service to match it.But remember that value is in the eye of the beholder. You have to know what’s important to them and show that you can deliver it. If you’re having trouble getting prospects and potential networking partners to see the value of your service, ask yourself these 4 questions:

1) Are you filling a REAL NEED? One of the key reasons prospects don’t buy is they believe they’re just fine without you. The fact that you think otherwise is totally irrelevant. Your service must be positioned as a “need to have” not a “nice to have” for your target audience in their eyes. Consider their alternatives — especially doing nothing or doing it themselves — and talk about not just the benefits of working with you, but also the COSTS of NOT working with you.

2) Are you getting in front of the RIGHT PEOPLE? Let’s face it, you have to get out there and be visible in order to be seen by the right people. But random networking events and unstructured social media interactions are just a waste of time. You need to think strategically about who you want to interact with, go where they are and talk about what they’re interested in.

3) Are you there at the RIGHT TIME? Even when you meet exactly the right people, it might not be the right time for them to buy. For example, you might be an awesome event photographer, but if I’m not planning an event right now, you won’t get my attention. You need ways to keep in touch with your target audience so you can spot potential buying opportunities and also stay top of mind for referrals and recommendations.

4) Are you a TRUE EXPERT? At the end of the day, the perfect prospect who needs your service and is ready to buy still won’t buy from you because they don’t perceive you as the expert. They may see you as capable and credentialed, but unless they’re looking for the cheapest solution, they’re going to want the best. You need to lower their risk and uncertainty, especially if you’re selling a big ticket service. Sharing your knowledge through writing and speaking, so they can see that you understand their problems and know the solutions, is a way to get started. A more advanced strategy is to associate yourself with trusted brands through partnerships and collaborations.

The best time to make your case against these arguments is BEFORE you are in front of your ideal prospects. You want to build your value as a LEADER in your field so you stand out among everyone else who does what you do, and you want to be VISIBLE so you can be seen by as large an audience as possible.

photo credit: Kevin Dooley

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© 2012, Liz Lynch International LLC

WANT TO USE THIS ARTICLE IN YOUR NEWSLETTER, BLOG OR WEB SITE? You can, as long as you include this complete blurb with it: “Liz Lynch, author of Smart Networking: Attract a Following In Person and Online, shows accomplished business professionals how to connect to the right people and attract the opportunities they deserve. To become a more visible leader in your organization or industry, visit www.LizLynchOnline.com.”

Social Media Productivity: Top 5 Tools for Maintaining Connections AND Your Sanity

“How do you find the time to manage all of this social media stuff?”

That’s one of the most common questions I’m asked whenever I present. And sometimes I get the sense that people are hoping that it’s so complicated and time-consuming that they’ll have a great excuse NOT to do it. Not to learn something new that could transform their business. Not to change their behaviors and actions.

Well, to help you make the mindset shift, I’m finally going to reveal the top 5 tools that I personally use to build a steady presence, enhance my credibility, and engage with my network all in minutes a day. And all of these are free (although some have premium versions with more functionality), and all are easy to use once you set them up:

1) Hootsuite.com: The real key with managing your social media is to have everything in one place when you’re ready to get to work. Hootsuite functions like a dashboard where you can see feeds from all your social media sites and take action. You can schedule posts in advance, retweet others, make comments, and be in and out in 15 minutes. I like to set up columns where I track (i) mentions of my username so I can respond; (ii) mentions of the word “networking” so I can see who’s talking about it and what they’re saying; and (iii) posts from 50-60 key people in my network so I can interact with them more closely.

2) iPhone: I have the Hootsuite app on my phone so if I’m waiting for a train or stuck in traffic in a cab (never in a car when I’m driving!), I can use the downtime productively.

3) Google Reader: One of my primary objectives in using social media is to be seen as a resource, so I frequently post links to articles that others have written. But instead of trolling the Internet for good content, I use Google Reader to bring that content to me! It aggregate articles from about 20 different blogs and websites that have great material, and once a week, I skim the headlines for anything that might be interesting to my followers. Then I share these posts using Timely (see #4).

4) Timely.is: This widget allows you to queue up posts which are then tweeted over time at the frequency you specify — 1 per day, 3 per day, and so on — across your different social media sites. That way I don’t flood my stream with too many posts at once (even though I’m queuing them up in one sitting for maximum efficiency) and I have an ongoing presence online (even though I’m not at my computer all the time). Another option is Buffer, but the free version allows only 10 posts in the queue at any given time.

5) SocialOomph.com: While lots of people use this site to schedule their posts in advance, I use it mainly as a monitoring device, like a Google Alert. Once a day, I get an email of all posts that mention my name or Twitter handle (@liz_lynch) so I can see what’s being said and respond back when necessary. I also monitor the handle @lizlynch, which does not belong to me, but which people sometimes use inadvertently and I can correct them.

6) BONUS TOOL – iTunes: This is a great tip I picked up from the audience during my TweetChat that I couldn’t resist adding to this list. Create a playlist of 2-5 songs that are fun and you enjoy listening to. Run the playlist while you’re doing your social media activities and when it’s over, logout. How simple is that?

The real trick with managing social media successfully, aside from the tools, is to have discipline. Decide when YOU want to engage. Make it an appointment in your calendar so it gets done. Have everything in one place. Get in and get out. In other words, work your social media, don’t let it work you.

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© 2012, Liz Lynch International LLC

WANT TO USE THIS ARTICLE IN YOUR NEWSLETTER, BLOG OR WEB SITE? You can, as long as you include this complete blurb with it: “Liz Lynch, author of Smart Networking: Attract a Following In Person and Online, shows accomplished business professionals how to connect to the right people and attract the opportunities they deserve. To become a more visible leader in your organization or industry, visit www.LizLynchOnline.com.”

Social Media Sharing: 3 Questions to Ask Before You Post

The good and the bad about social media is that there aren’t any firm rules. You can choose how you want to use it, post whatever you want, connect — or not– with whomever you want. For example, some use LinkedIn to connect only with those they already know, and some use it to expand their network and are willing to accept invitations from anybody. Both approaches are totally valid and the best one for you depends on the goals of your business.

But, just because there aren’t any firm rules, doesn’t mean there aren’t some best practices you should be following. If your intention is to use social media to build your business, then focus on activities that advance your cause, and stop doing or minimize everything else. If you’re killing hours of time playing games or watching videos of kittens, and then complaining that social media takes too much time and doesn’t work for you, you should re-evaluate what you are doing.

And this lack of rules leaves some people a little lost. In every social media workshop I’ve attended, those who aren’t active yet say they haven’t jumped in because they really don’t want to post what they’ve had for breakfast that morning. And yes, if you feel compelled to post things like that, then please don’t bother. But there’s so much information that you could be sharing.

What you need to do is ask yourself these 3 questions:

1) What can I share to enhance my credibility? The majority of your posts should be intended to increase your reputation as an expert in your field. That means sharing articles and resources — your own and from others — that your followers would find helpful. It’s perfectly okay to share something personal every once in a while, that’s what adds dimension to your profile and helps people connect with you on other levels, especially if they share your same interest.

2) What can I share to help me stay in touch? Social media makes it easy to keep in touch with so many people in your network in just minutes a day. On Facebook, you can see which of your friends is having a birthday. On LinkedIn you can see who just got promoted or changed jobs. It takes just seconds to say “happy birthday” or “congratulations” or to “like” a post. It’s like tapping someone on the shoulder and saying “Hi, I noticed you today.”

3) What can I share that will help someone else? Again, it takes seconds to share a link or retweet a post on social media, which means that in seconds, you can help someone in your network spread their message. No matter how busy they may be, they’ll notice you in a very positive way because you’ve helped them. Every little touch point helps strengthen your relationship over the long term.

Hopefully this simple but powerful framework will help you become more visible and relevant in your industry and to the people in your network, and spark many more opportunities to advance your goals.

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© 2012, Liz Lynch International LLC

WANT TO USE THIS ARTICLE IN YOUR NEWSLETTER, BLOG OR WEB SITE? You can, as long as you include this complete blurb with it: “Liz Lynch, author of Smart Networking: Attract a Following In Person and Online, shows accomplished business professionals how to connect to the right people and attract the opportunities they deserve. To become a more visible leader in your organization or industry, visit www.LizLynchOnline.com.”

Speak to Grow Your Network…and Your Business

When I worked in corporate America as an investment banker, management consultant and in-house business development exec, presenting to senior management, clients or potential investors around a conference table was something I had to do quite a bit and got pretty used to. But standing up in front of a room to present always got the butterflies flapping, and forget about ever getting on a stage!

But a year or two after leaving corporate to start my own business, I picked up a book called Million Dollar Consulting by Alan Weiss, which I highly recommend, and which convinced me to try speaking as a way to market my business and bring in new clients. I took that advice and never looked back.

Why is speaking so effective? Whether you’re a business owner or corporate professional, speaking helps you do 4 important things:

1) Hone and expand your knowledge. To be able to give a 60-90 minute talk, you have to know your stuff. But even more, you have to know how to organize and explain your key concepts in such a way that the audience will walk away with good insights that can help and inspire them.

2) Get in front of your target audience. If you’re a business owner or sales person, giving a presentation in your area of expertise is a great way to attract people already pre-screened to be interested in what you have to say. For example, when I give my talk on“Lead Generation Leverage: Get Maximum Clients with Minimum Effort” I know the people in the room are interested in that result or they wouldn’t be there. Of course I give tons of content, but I also let them know how they can sign up for my Lead Generation Intensive where we spend the whole day mapping out the ideal multi-channel strategy for bringing more qualified leads into their business.

3) Be seen as an expertThere’s a perception that if you’re standing in front of the room conveying important information, you must know what you’re talking about. If you don’t, it becomes apparent right away. But if you do well, you’ll get invited to do it again and again, for that group or others. And the more often you are seen in front of the room, the more people perceive you as an expert AND a leader in your field.

4) Build a powerful networkBecause speaking elevates your status in your field, you’ll find it easier to reach out to other leaders and get a positive response. You’ll also find more people wanting to meet YOU.

Are you a speaker, or would like to be? Post your topic on my Facebook page. I’m always coming across opportunities and would love to know who’s out there in the Smart Networking community that I can recommend.

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© 2012, Liz Lynch International LLC

WANT TO USE THIS ARTICLE IN YOUR NEWSLETTER, BLOG OR WEB SITE? You can, as long as you include this complete blurb with it: “Liz Lynch, author of Smart Networking: Attract a Following In Person and Online, shows accomplished business professionals how to connect to the right people and attract the opportunities they deserve. To become a more visible leader in your organization or industry, visit www.LizLynchOnline.com.”

How to Find More Hours in the Day to Market Your Business? Clone Yourself


When I left corporate America in 2000 to start my strategy consulting practice, one thing I realized very quickly was that selling my time, by the hour or day, was going to limit my income. Even though I could raise my rates every year, eventually there would be a breaking point. 

And more important than that, if I wasn’t working, I wasn’t earning. I remember forgoing a week at the beach with friends, and telling my husband that even though we could go, we really shouldn’t because that would mean giving up nearly $12,000 of consulting revenue. Crazy way to make decisions, right?
I could try to “clone” myself by hiring consultants to work with me, but then that adds another headache of having to manage employees. That was one of the elements of my corporate executive job that I was happy to give up and never take on again.
But then I read Million Dollar Consulting
by Alan Weiss and that changed my life. He talked about developing products as a passive income stream. Books, booklets, ebooks, audio programs, etc. where you could work once and get paid again and again. In effect “productizing” your knowledge. That was the epiphany. I didn’t have to clone myself through people, I could do it through products!
Little did I know that the first product I created, a tips booklet called 102 Secrets to Smarter Networking, would launch a whole new business, five-figure speaking engagements, a book deal, and national media and tv appearances. Although I had used networking to get clients for my strategy consulting practice, as a subject area, it had very little to do with my existing business. One of the other things Alan Weiss had recommended was to start speaking and even though I had always been scared to get on stage, I wanted to take his advice. 
I jumped in and volunteered for a panel presentation a local women’s business group was organizing on how to start your own consulting business. I chose networking as my topic because as an introvert who had good success with it, I felt I could share my experiences and insider secrets. And since I was going to be in front of 100 people (yikes!) why not have something to sell at the back of the room after the event and make a little bit of money? And as they say, “the rest is history.”
Product creation is so much easier these days and less expensive with so many new tools and options. You don’t have to do what I did and sequester yourself for a few weeks, invest a lot of money upfront for printing and then hope the product sells. Now when I create audio programs, for example, I sell them BEFORE they’re even created, so I have money coming in at the BEGINNING of the process instead of at the end.
Even if you don’t want to create revenue from products directly, having something that helps people sample your knowledge, understand your approach to a problem, and get some valuable content is an excellent tool way to market your services. It’s also an easier way to get business from referrals. Your contacts feel less pushy recommending your booklet or free report to their network than a free consultation with you that everyone knows is going to lead to a sales pitch.
A tangible product in your marketing arsenal can:
  • Make it easier for contacts to refer you
  • Show prospects and the rest of your network that you are an authority in your field
  • Build your reputation and visibility in a new area
  • Make money for you in your sleep
  • Help speed up the selling process, because when prospects contact you after experiencing your product, you know they are highly qualified and ready to buy. 
Creating products, whether free or paid, is just one of the steps to monetizing your expertise and earning maximum revenues from what you know. You also need the right market positioning, the right marketing platforms, the right people in your network and the right plan. 
I’ll cover these other areas in future posts…